Idea #1 - Think about the meal AND the candy.

Malcom Gladwell offers a writing course on MasterClass. In his section about grabbing and holding attention he offered great advice for all communicators:

“My task as a writer is to give you something to think about (the meal) and something to talk about (the candy).” Malcom Gladwell

The meal is what they need but the candy is what they’ll share. How is your content fulfilling both needs of your audience?

Idea #2 - Why Many Pastors Fail

Sharon Haddon Miller shared a profound “food for thought” on twitter. Pastors can fall into a vicious cycle that leads to moral failure and burnout:

1. Obligation - doing more “have-to’s” than “want-to’s”
2. Resentment - boiling anger there is no way out.
3. Entitlement - justifying sinful behavior since nobody has to deal with the pressure you’re going through.
4. Escape - compartmentalize this sin and keep moving forward in guilt.